How 2X Marketing was able to 10X their financial operations with Aleph

2X Marketing is the pioneer of a unique subscription-based resourcing model known as marketing as a service (MaaS), providing end-to-end B2B marketing expertise to established companies around the world. 

Brandon Sullivan, CFO, has been in hypergrowth scaling mode since joining in 2021. In just a few short years, 2X has grown from a team of 200 to 1k+, securing strategic investments from Recognize and Insight Partners along the way as they execute aggressive M&A and expansion activities. 

Traditional tools and FP&A processes couldn’t keep up with 2X’s rapid growth—until they found Aleph. 

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Challenges before Aleph:

• Each acquisition added new data sources and structures, creating a tangled web of complex, siloed data that made data consolidation a significant pain. 
• Reliance on Excel led to inefficiencies like constantly downloading data from multiple systems and stitching it together with fragile VLOOKUPs, lookup tables, and macros.
• More time was spent validating data and fixing broken formulas than actually analyzing financial insights.
• As CFO of a hyper-growth company with limited capacity, Brandon needed tools that could scale without a large team.

The solution and results with Aleph: 

• Brandon was able to consolidate cross-system data in a matter of days and be fully up and running in just two weeks, far faster than any other FP&A tool on the market.
• Automated his existing spreadsheet-based reporting package, eliminating days of work each month and allowing him to accelerate business reviews from monthly to weekly. 
• Delayed the need to add to his finance headcount for at least a year
• Receives constant praise from his board on the quality of their reports and dashboards
• Freed up bandwidth to focus on strategic finance activities like scenario planning and business guidance.