“Aleph” is pronounced /ah·lef/. When using Aleph to refer to our company or product, always reference it as a single word spelled with a capital “A.” To learn more about the meaning behind the name, visit Our Story page.

Our assets are here to use, but please respect our brand. Never alter the aspect ratio or deviate from our monochrome colors. Feel free to resize them as needed, but give them room to breath with ample padding to not make them feel cramped or cluttered.

The Aleph wordmark is composed of our triquecta icon AND the wordmark. The wordmark should always include the icon and use the same monochrome colors—no mixing and matching colors between the two elements. The minimum recommended size is at least 70px wide.

For tight layouts or logo-only grids, our icon can be used as a more concise way to represent the Aleph brand. Use the dark or light icon based on which one has the best contrast against the background. The minimum recommended size is at least 15px wide.