Every month someone asks finance a GTM question that takes three exports to answer. Pipeline lives in the CRM, bookings in billing, spend in the GL, and the report that ties them together lives in a spreadsheet one person maintains. By the time it is rebuilt, the numbers have already moved.

In this replay, Sebastian Kontarovsky (Head of Solutions, Aleph) opened up the GTM reporting Aleph's own team runs on Aleph and showed how it is built: pipeline, bookings, CAC and funnel conversion, pulled from the CRM, billing and the GL into one spreadsheet-native model. This is our real reporting, not a demo account, with GTM reporting questions answered along the way and no slides-heavy pitch.

Built for CFOs, VPs of Finance, FP&A leads and RevOps teams who own GTM reporting and are tired of rebuilding it every month.

Watch the session to learn:

• How we connect CRM, billing and GL data into one GTM model
• The metrics we report on: pipeline, bookings, CAC and funnel conversion
• How the report stays current without a monthly rebuild
• How finance and RevOps end up working from the same numbers
• How we tie sales and marketing spend back to the GL so CAC holds up
• How we keep funnel definitions consistent across finance, sales and marketing
• What our own team reviews every week, and what it changed about how we run GTM

Plus, much more...