CFO Tools: To DIY or not DIY
Craig Thompson (Aleph) and Jon Cochrane (Maxio) each try to convince the other to buy: Craig makes the case for an FP&A tool, Jon makes the case for a billing tool, and both get honest about where DIY wins, where it breaks, and the structural reasons a team should build or buy.

Inside the session
With Claude and Excel hooked up to everything, more finance teams are asking whether they need a tool at all. Some build their own stack and never look back. Others rebuild it every time the spreadsheet owner leaves. So when does it make sense to DIY a finance workflow, and when should you buy?
Jon Cochrane (CFO, Maxio) runs FP&A at Maxio on Claude and Excel today. Craig Thompson (Head of Finance, Aleph) runs finance at Aleph, an FP&A platform. Neither is a customer of the other's company. In this session each one tries to convince the other to buy: Craig makes the case for an FP&A tool, Jon makes the case for a billing tool, and both get honest about where DIY wins, where it breaks, and the structural reasons a team should build or buy. Real day-in-the-life examples, not theory.
Built for CFOs, VPs of Finance and FP&A leads deciding what to build themselves and what to buy for their finance stack, especially heading into budgeting season.
Join in on the discussion to learn:
- When a DIY workflow (Claude, Excel and friends) is the right call, and when it stops being one
- The structural signs that a team should buy a tool instead
- What actually happens to a DIY stack when the person who built it leaves
Plus, much more...
Join the webinar
Register to watch Craig Thompson and Jon Cochrane each try to convince the other to buy their tool, and get honest about when to DIY and when to buy.
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